BlogPaws and Wagging Tails

When BlogPaws first approached me with photographing their event, I thought taking pictures of puppies and kittens was one of the coolest jobs offers this year!

I had a wonderful time with all of the associates and attendees of BlogPaws. Afterwards, I was pleasantly surprised when Scott Smith featured us in his article reviewing the event:

“If BlogPaws had an MVP award, photographer, Carl Kerridge would’ve won it, hands down. Between the attendees, brands, and sponsors, there were a lot of moving parts at the conference. Carl was sticking and moving in and out of rooms catching the pivotal snaps with the prowess of a professional boxer. And the best is, he had a smile on his face the whole time and could not have been more pleasant.

At one point, I was going to ask if he had an identical twin brother. I couldn’t comprehend how one photographer handled the entire conference. If I didn’t see it with my own eyes, I wouldn’t have believed it. Carl is the real deal.

Carl Kerridge has been dedicated to image making since obtaining his first film camera at the tender age of seven. Mostly self-taught, Carl’s passion is in creating images that narrate a story, focused on natural light, real emotion, and strong compositions. Based in Myrtle Beach, South Carolina, Carl’s high-energy approach to photojournalism was in full force during BlogPaws.”

The “identical twin” comment made me laugh! It truly was a great experience.

For my lovely readers, I put together a post so all my puppy and kitty parents could enjoy these fur-babies.

blogpaws conference 2017

rainbow dyed dog at blogpaws conference

wine and design with your pet at blogpaws

sleepy puppy looks out from his basket at blogpaws conference

Chihuahuas pose for their photo at the blogpaws conference

a shitzu sneaks a treat while walking around the blogpaws conference

kitty enjoys her new toy at the blogpaws conference

great dane poses like he's getting a bath at the blogpaws conference

puppy with a bowtie poses for his picture at the blogpaws conference

k-9 unit and his dog pose during awards at the blogpaws conference

jack russell lays her head down during the blogpaws seminar

golden Labrador plays with his ball during the blogpaws conference

french bulldog pose in his shirt for a pictures during the blogpaws conference

owner holds her cat in a batman costume at the blogpaws event

husky parades down the red carpet in a pink tutu

Chihuahua poses in his hat for the red carpet at blogpaws

husky poses in his tux on the red carpet at blog paws

Pomeranian poses in her sunglasses on the red carpet at blogpaws

cat dresses in a victorian gown on the red carpet for blogpaws

animal parents and fur-babies pose on the red carpet for a candid moment during the blogpaws conference

To read more about all of those wagging tails, check out the full article on BlogPaws here. I hope to see everyone again and welcome new visitors at the next conference! We’re going to Kansas City, Kansas City here I come!

#CameraLiftingLife: Photography for Careteam+

Spotlighting Healthcare Advocate, Careteam+!

Many individuals lack or have no forms of preventative healthcare services. Today, 133 million Americans suffer with chronic illnesses. These diseases demand medical attention. Included are 1.2 million people living with HIV/AIDS. Healthcare hasn’t always been as inclusive as it is today. Viruses, such as HIV, were discriminated against because we didn’t know how to cure it. The stigma around HIV clouded its hosts, the very people who needed medical help the most. It wasn’t until the Ryan White Care Act of 1994, establishments received grants to take care of these people in need. The Ryan White Care Act reminds us of the fight a mother and son won. They demanded no one be discriminated against. Ryan White and his mother wanted to educate the Nation about HIV/AIDS and have institutions that helped live with it. Read more here…

In Myrtle Beach, that aid is Careteam+. Careteam+ started as a safe haven for uninsured individuals with HIV. They provided aid to Horry, Georgetown, and Williamsburg Counties. After the death of Ryan White, the perspective of HIV altered with more lenient views. The community began to accept and embrace it’s sick members. Instead of calling it a disease, we renamed it a chronic illness. Patients got better treatment and they were living normal, happy, and healthier lives. From there, Careteam+ grew to include other chronic health issues too.  Eventually, it branched out to provide primary health care for all of its patients’ families. If you would like to learn more about Careteam+, click here.

As a photographer of Myrtle Beach, I have a lot of respect for the organization. I believe they have amazing rapport and professionalism. So, when they decided to revamp their media and webpages, I was ready to create Careteam+ lifestyle photography. For their business, patients, community, and purpose – it was my pleasure to work with and help bring awareness to our local community.

Carl Kerridge is a location and destination photographer based in Myrtle Beach, South Carolina. He specializes in lifestyle, commercial, and event photography. He is passionate about the fine art and photojournalistic aspects of photography. Traveling in and out of the United States, Carl has dedicated the past 15 years to studying/experimenting with the craft, teaching educational workshops, and advocating art for a global awareness. To learn more, visit his Website, follow him on Instagram or connect with him on Facebook.

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DWHCS 2015 – Best year on record

The build up to every year of Dancing with The Horry County Stars put a spotlight on the Early College High Scholl program. And this year the local High School has had an exceptional year, voted top High School in Myrtle Beach and 204th Nationwide. With the support of local businesses and sponsors expect even better things to come in the years that follow.

One of the fundraising events, Dancing with The Horry County Stars just entered its eighth year and I have been privileged to have shot every single one from its inception. Somehow they seem to be able to keep raising the bar and this year was no exception, the one-night event and sponsorship’s for table and guest seats grossed over $165,000. The biggest year to date and with the incredible line up of talent it really should be no surprise to see how this has become ‘The event to see’.

The audience were entertained with an incredible Michael Jackson impersonator to start the show and he really set the pace for a thrilling evening with culminated in a dance off between the two top scoring teams to decide a winner.

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Stunning senior portraits meet model portfolio

This beautiful young lady wanted to mix her traditional senior portraits with some fashion model portfolio shots. We split the session between two locations (The Myrtle Beach State Park and Market Common) to add some variety and ended up with a huge variety of shots to satisfy her senior needs and hopefully to get her started on a modeling career. She’s a petite model at 5ft 1″ but has great style, the poise and body awareness of an athlete and a beautiful smile that will take her undoubtedly take her far. We wish you all the best Eva and look forward to our next session with you to help build out your portfolio and comp card.

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To check on availability for your senior portraits please contact us at info@carlkeridge.com

 

Seniors I have a question for you – if you could shoot anywhere for your portraits where would you choose to go?

Marketing: I’m often referred to as the dancing Englishman…

Marketing: Local Networking and Business Referrals

I’m the guy who gets to collaborate with awesome professionals and great clients along the Grand Strand. I strive to create the best work possible, deliver my products and then encourage my clients to talk about me. What do you need to have a successful referral based marketing system? In my experience, the theory stayed simple:

  • Have passion and be passionate about the services you are offering.
  • Deliver products with value in a consistent manner that exceeds your clients expectation.
  • Know who your clients are, and specifically who your clients are not.
  • Socialize and network. You need the balance in your life of work, home, and play.
  • Just because you can finish the job, doesn’t mean the relationship has to be over.
  • Be thankful. Practice, prep up, and meaningfully say “Thank you.”

 

Passion & Product

I believe that passion is a huge part of having a successful referral based marketing strategy. Simply put, you just aren’t going to be able to deliver the highest quality product if you don’t care about it or the people you’re delivering to in the first place. In the process of working with and for my passions, I want my work to speak for itself by consistently exceeding my clients expectations with the final products I deliver. This could mean simple things like buying gift baskets for couples, paying attention to presentation materials, and researching what will actually make a difference to the clients I am interacting with.

Clients

I choose to really like the people I work for and it’s a priority for me to tailor the experience to each individual client. How my clients feel when they first meet me sets the standard, it’s my job to keep and go beyond that level of expectation every single time. Sometimes it is as simple as delivering images one day ahead of schedule or surprising them with a “gift product” in addition to what they ordered. Another way is to include them in my business functions and updates with regular social media posts and newsletters. With the upcoming launch of my new art series premiering in November, I want and encourage my clients to come join me in a night of celebration, enjoy some wine and one of my favorite past times ‘dancing’. For me it boils down to this – it is my clients who mean the most to me, and they are who grow my business.

Socialize

Here’s a prime example of how referral based marketing has worked for me. It’s a brief case study of my contract with our local Coastal Carolina National Bank. My initial contact with CCNB wasn’t through making a deposit. For the past 8 years I have photographed Dancing With The Horry County Stars. It is a fund raising opportunity for our local Early College Education Program. I love getting to know the dancers and coordinators at “Star Events” and in 2014 a member of CCNB was one of our dancing stars so when the bank needed new professional business and lifestyle portraits, the organizer of DWHCS suggested me to the Board. After seeing my work ethic and style from DWHCS, CCNB’s dancing star vouched for my quality and character and hey presto another job landed from a business connection. 

Continuing the Relationship

My intention has never been to finish a job then say, “Well yep, thanks, hope you have a nice day too,” and show them out the door…It often takes time to establish great connections and relationships with businesses and keeping the channels of communication open after a photo shoot will often lead to additional future projects. In the case of CCNB the marketing director was great to work with, she introduced me to the work-family of the  banking institutions as well as their affiliates. So far this has lead to photographing portraits for Purses for Purpose and a partnership with Tideland Health to host a yoga event. I remember the marketing director coming in for a photo shoot with the Pelican’s infamous Splash and saying, “Today, we’re doing yoga!”. This same philosophy applies to wedding and portrait clients and has created sustainable and consistent for my company.

At the end of the day,

I remember and I am so thankful to be surrounded by such an amazing circle of inspirational business professionals. I am thankful for the local networking and referrals that I consider priceless gems. Please note that I’m not bashing direct marketing or companies the specialize in the world of social media. Their merits are obvious because companies wouldn’t have marketing teams if that approach weren’t effective. This article is my testimonial on the benefits of using referral based marketing. It is my strategy in the sample area of Myrtle Beach and as the years have progressed, I preferred to keep this my main marketing system.

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I would love for you to answer this one question.  How has your business model shaped itself? Leave your comment below with one key example, thanks!

 

Carl Kerridge is a location and destination photographer based in Myrtle Beach, South Carolina. He specializes in wedding,event and commercial photography. He is passionate about the fine art and photojournalistic aspects of photography. Traveling in and out of the United States, Carl has dedicated the past 15 years to studying/experimenting with his craft, teaching educational workshops, and advocating a global awareness through art. To learn more, visit his Website, follow him on Instagram or connect with him on Facebook.